The Wealth of Communities and the Durable FutureBook - 2007
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“For most of human history, the two birds More and Better roosted on the same branch. You could toss one stone and hope to hit them both. That’s why the centuries since Adam Smith have been devoted to the dogged pursuit of maximum economic production. The idea that individuals, pursuing their own individual interests in a market society, make one another richer and the idea that increasing efficiency, usually by increasing scale, is the key to increasing wealth has indisputably produced More. It has built the unprecedented prosperity and ease that distinguish the lives of most of the people reading this book...” from page 1 of Deep Economy: the wealth of communities and the durable future by Bill McKibben, Times Books/Henry Holt & Co., c2007.
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