What the Customer Wants You to Know
How Everybody Needs to Think Differently About SalesBook - 2007
An eye-opening book from bestselling business author Ram Charan, which shows readers that sales is everyone's business - not just the sales department's. Charan turns the sales process on its head - asking readers to stop thinking about sales as a war about price and to start focusing on solving your customers' problems. This powerful book teaches readers how to help their customers in a variety of ways, driving growth revenue whilst making price less of an issue.
Publisher: New York : Portfolio, 2007
Characteristics: 178 p. : ill. ; 21 cm