What the Customer Wants You to Know

What the Customer Wants You to Know

How Everybody Needs to Think Differently About Sales

Book - 2007
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An eye-opening book from bestselling business author Ram Charan, which shows readers that sales is everyone's business - not just the sales department's. Charan turns the sales process on its head - asking readers to stop thinking about sales as a war about price and to start focusing on solving your customers' problems. This powerful book teaches readers how to help their customers in a variety of ways, driving growth revenue whilst making price less of an issue.
Publisher: New York : Portfolio, 2007
ISBN: 9781591841654
Characteristics: 178 p. : ill. ; 21 cm


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