The Ancient Art and New Science of Changing MindsBook - 2011
A respected psychologist presents an anecdotal analysis of the role of coercion in modern culture while introducing the tactics of leading persuasion experts, from magicians and religious leaders to advertisers and con men.
Publisher: Boston : Houghton Mifflin Harcourt, 2011
Edition: 1st U.S. ed
Characteristics: 296 p. : ill., music ; 24 cm
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