Business Plans That Work
A Guide for Small BusinessBook - 2011
A virtual blueprint for entrepreneurial success, this new edition of the popular entrepreneur's guide provides all the tools you need to communicate the value of your idea to investors, attract key talent, and create a plan you can turn to throughout the entire process of starting and running a business. You'll learn to: determine what to include in each plan, why, and for whom -- secure the capital you need to get the project off the ground -- assess opportunities and risks involved in your project -- avoid common pitfalls that cost money, time, and effort -- Book Jacket.
Publisher: New York : McGraw-Hill, c2011
Edition: 2nd ed
Characteristics: viii, 197 p. : ill. ; 23 cm