Liberating the Heroic Spirit of BusinessBook - 2013
"Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue for the inherent good of both business and capitalism. Featuring some of today's best-known companies, they illustrate how these two forces can--and do--work most powerfully to create value for all stakeholders: including customers, employees, suppliers, investors, society, and the environment. These 'Conscious Capitalism' companies include Whole Foods Market, Southwest Airlines, Costco, Google, Patagonia, The Container Store, UPS, and dozens of others. We know them; we buy their products or use their services. Now it's time to better understand how these organizations use four specific tenets--higher purpose, stakeholder integration, conscious leadership, and conscious culture and management--to build strong businesses and help advance capitalism further toward realizing its highest potential"--Publisher's website.
Publisher: Boston, Mass. : Harvard Business Review Press, 
Copyright Date: ©2013
Characteristics: xiv, 344 pages : illustrations ; 25 cm
Alternative Title: Liberating the heroic spirit of business