Confessions of An Advertising ManBook - 2011
A new edition of the timeless business classic featured on Mad Men--as fresh and relevant now as the day it was written. David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.--From publisher description.
Publisher: London : Southbank Publishing, 2011
Edition: David Ogilvy centennial ed
Characteristics: 190 p. ; 23 cm
From the critics
QuotesAdd a Quote
kthompson7 Dec 25, 2012
Never set your copy in reverse (white type on a black background), and never set it over grey or a coloured tint.
AgeAdd Age Suitability
There are no ages for this title yet.
SummaryAdd a Summary
There are no summaries for this title yet.
There are no notices for this title yet.