Confessions of An Advertising Man

Confessions of An Advertising Man

Book - 2011
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A new edition of the timeless business classic featured on Mad Men--as fresh and relevant now as the day it was written. David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.--From publisher description.
Publisher: London : Southbank Publishing, 2011
Edition: David Ogilvy centennial ed
ISBN: 9781904915379
190491537X
Characteristics: 190 p. ; 23 cm

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kthompson7 Dec 25, 2012

Never set your copy in reverse (white type on a black background), and never set it over grey or a coloured tint.

kthompson7 Dec 25, 2012

When people aren't having fun, they seldom produce good work.

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kthompson7 Dec 25, 2012

This is a book by the marketing pioneer David Ogilvy. In it he states that his advertising efforts and success are based on research. Some where I read that this was a good book to read for someone starting a creative firm (for example marketing or architecture). I agree with that, particularly chapter 10, How to Rise to the Top of the Tree (Advice to the Young). It is a fun read and if read carefully you will take away some marketing basics. "Never set your copy in reverse (white type on a black background), and never set it over grey or a coloured tint." He doesn't provide statistics to back up his statements, but his Madison Ave fame and company's fortune make him believable that at some point they must have researched. (It couldn't all have been luck!?!) I recommend this book for those in creative professions where at some point your firm's creativity will be tested by the consumer market. For example Ogilvy emphasizes specializing. Become a 'specialist' before taking off to become an 'account executive'. I take that to mean better to be an excellent copy writer now, so you can be a better manager later. Otherwise you may end up a so-so copy writer now and a poor manager later. Develop your skill set as early as possible to prepare to be able to find solutions later. I recommend this book.

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