Let My People Go Surfing

Let My People Go Surfing

The Education of A Reluctant Businessman

Book - 2006
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Patagonia, Inc. is one of the earth's most interesting and inspiring companies. For almost forty years, its reputation for high quality, maverick innovation, and long-term environmental responsibility has put it in a class by itself. And everything flows from Patagonia's founder, Yvon Chouinard, whose creation myth is now an American business legend. Here, Yvon Chouinard relates his and his company's story and the core philosophies that have sustained Patagonia, Inc. year in and year out. This is not another story of a successful businessman who manages on the side to do great good and have grand adventures; it's the story of a man who brought doing good and having grand adventures into the heart of his business model--and who enjoyed even more business success as a result.--From publisher description.
Publisher: New York : Penguin, 2006
ISBN: 9780143037835
Characteristics: xi, 258 pages : illustrations ; 24 cm


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TechLibrarian Mar 04, 2017

I don't surf and would not have picked this book for myself, but it happened to be in a little cabin I'd rented, so I picked it up and thumbed through. It turns out it's not so much about surfing as it is about environmental stewardship/activism, business and leadership. It's choc full of wisdom, my favorite bit being about simplicity: "Good design is as little design as possible." Chouinard also makes the point that living life to the fullest means blurring the lines between business and pleasure, pursuing excellence in all endeavors. The new edition includes a forward by Naomi Klein. I would recommend it to anyone who is interested in the outdoors/climbing/surfing or business or the environment.

Apr 15, 2014

I would like to meet the founder of the company, Pantagonia, based on this book. It started me really thinking and researching Green living and sustainability.

It also confirmed that there are businesses and owners who care about their customers and the environment!

May 28, 2012

Refreshing read by a well-traveled gentleman. Inspiring.


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WVMLlibrarianTara Nov 26, 2014

“How you climb a mountain is more important than reaching the top.”


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