The Dorito Effect

The Dorito Effect

The Surprising New Truth About Food and Flavor

Downloadable Audiobook - 2015
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In The Dorito Effect, Mark Schatzker shows us how our approach to the nation's number one public health crisis has gotten it wrong. The epidemics of obesity, heart disease, and diabetes are not tied to the overabundance of fat or carbs. Instead, we have been led astray by the growing divide between flavor - the tastes we crave - and the underlying nutrition. Since the late 1940s, we have been slowly leeching flavor out of the food we grow. Simultaneously, we have taken great leaps forward in technology, allowing us to produce in the lab the very flavors that are being lost on the farm. Thanks to this largely invisible epidemic, seemingly healthy food is becoming more like junk food: highly craveable but nutritionally empty. We have unknowingly interfered with an ancient chemical language - flavor - that evolved to guide our nutrition, not destroy it.
Publisher: [Holland, Ohio] : Dreamscape Media, 2015
Edition: Unabridged
ISBN: 9781681412962
Characteristics: data file
1 online resource (1 sound file (08 hr., 17 min., 52 sec.)) : digital

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ZackApplewhite Sep 09, 2015

"The Dorito Effect" is a book made with excellent intentions and makes many good point and provides many examples and facts to support those points. In fact, a little too many examples and facts for my taste. For scientists and highly educated who prefer claims to be well supported with plenty of evidence, this book will be to your likely. To 21 year old college students trying to live a healthier life style, but don't need 5 stories about chickens to get the point, you will likely skip a few tracks as I did.
That being said, the author makes the science as interesting as possible by depicting scientific facts as stories of discovery rather than results posted in a study.
I can say that after reading this book I know far more about Chickens and Goats than I ever intended to know. But also am now well educated in the area of flavored foods, as I intended to be and am happy to be.
In short, Its long winded but worth the education.

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