A Love Story : How to Matter to your Customers

Audiobook CD - 2016
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One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace. Marketing has become a necessary evil for every business, but what if we adopted a different view of it? How different would marketing be then?
Publisher: Prince Frederick, MD : Recorded Books, 2016
ISBN: 9781501948442
Characteristics: audio file,CD audio
2 audio discs (2 hr.) : digital ; 4 3/4 in


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