Profit First

Profit First

Transform Any Business From A Cash-eating Monster to A Money-making Machine

Book - 2017
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Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows.
Publisher: New York : Portfolio/Penguin, [2017]
ISBN: 9780735214149
073521414X
Characteristics: 207 pages ; 24 cm

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