From An Idea to Disney

From An Idea to Disney

How Branding Made Disney A Household Name

Book - 2019
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"From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black & white illustrations throughout, learn about the company behind the world's favorite mouse, Mickey!"-- Provided by publisher.
Publisher: Boston : Houghton Mifflin Harcourt, [2019]
ISBN: 9781328453600
132845360X
9781328453617
1328453618
Characteristics: 99 pages : illustrations ; 21 cm
Additional Contributors: Jennings, C. S. - Illustrator

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